The Most Popular Question for Creativity.

Do know what it is?

It always starts with two important words!

Make yourself say it then listen for the answers.

Here is the question: "What if........?"

Then listen for the answer and write it down. It does not matter if the answers completely silly or impractical.

Then ask the question again from another angle.

Once you have your list, you can now start to look for the ideas that might have value. Before you do, beware! Don't be quitly of judging your aswers too soon. When you are in the first stage of looking for ideas and asking the questions, do not judge the answers just write them down.

We are too quick to eliminate ideas. Don't fall into this trap of judging until later on in the creative process.

So ask yourself......"What if........?"


Steve Hart